AI · Automation · Strategy

We Turn Complexity Into
Measurable Growth

VeloStrat combines AI, automation, and battle-tested SOPs to help startups and scale-ups move faster, convert better, and build systems that compound.

Start a Project → See Our Work
35%
Avg. Organic Traffic Lift
10+
Industries Served
3+
Years Delivering Results

What We Do

Services Built for Speed & Scale

Every engagement is backed by AI tools, automation workflows, and proven SOPs — so results arrive faster and stick longer.

🔍

SEO & Content Strategy

Keyword-to-conversion pipelines that compound. We build content systems targeting decision-maker search intent, not just traffic.

AI-Powered Automation

We map, build, and deploy automation workflows using AI tooling — cutting manual overhead and accelerating your team's output.

📋

SOP Development

Documented, repeatable processes that remove single points of failure and let your business scale without breaking.

📣

B2B Content & Copywriting

From technical whitepapers to high-converting landing pages — we translate complex value propositions into copy that closes.

📊

Growth Marketing

Paid social, LinkedIn campaigns, and multi-channel strategies that generate qualified pipeline, not just impressions.

🏗️

Website Copy & UX

We audit and rewrite your web presence from the ground up — optimizing for clarity, conversions, and search visibility.


Case Studies

Proven Results, Real Clients

We measure success in outcomes, not deliverables.

SaaS · HR Tech · SEO

Challenge: The client had valuable content but poor search rankings. Their target audience — HR professionals and compliance officers — couldn't find them.

What We Did:

  • Conducted a full content audit and identified keyword gaps
  • Built a keyword-focused blog strategy targeting decision-maker intent
  • Implemented technical SEO improvements for crawlability
  • Built internal linking structure to distribute page authority
35% increase in organic traffic in 6 months

Higher rankings, increased qualified lead flow, and measurable content ROI.

EdTech · B2B · Content Systems

Challenge: Complex technical concepts (GDPR, AI ethics, DEI compliance) needed translating for non-technical buyers. Brand voice was inconsistent across channels.

What We Did:

  • Developed brand voice guidelines and messaging framework
  • Created content strategy across web, email, and social
  • Wrote in accessible language for HR leaders and compliance officers
  • Built editorial calendar with cross-functional team collaboration
  • Managed production via GitHub and Trello workflows
40% reduction in time-to-publish

Consistent brand presence, improved engagement, and a scalable content engine.

Scientific Communication · SaaS

Client: Mevitae — an Oxford-based AI recruitment platform.

Challenge: Compliance, legal, and science content needed to reach recruiters, HR managers, and compliance officers without losing accuracy.

What We Did:

  • Translated complex compliance and science concepts into clear copy
  • Created blog posts, case studies, and help site content
  • Optimized web copy for UX, accessibility, and SEO
  • Maintained brand consistency across digital platforms

Improved content clarity reduced support inquiries while maintaining technical accuracy.

Social Media · Paid Ads · B2B

Challenge: Paid campaigns weren't converting. Ad copy was generic and failed to speak to buyer pain points.

What We Did:

  • Researched audience pain points and buying triggers
  • Wrote targeted ad copy for LinkedIn and SEM campaigns
  • Tested multiple messaging angles and CTAs
  • Optimised for engagement and conversion metrics

Increased click-through rates and improved cost-per-acquisition, delivering higher ROI on paid social spend.


Who We Are

Strategy at Velocity

Most businesses struggle with the same problem: they have great products but can't communicate value clearly — and lack the systems to scale what's working. VeloStrat exists to fix that.

We embed AI and automation into every engagement — from content strategy to SOP design — so our clients move faster and spend less time on the work that doesn't compound.

  • Strategy first: Every word and workflow serves a business goal
  • Audience-focused: We write and build for your customers, not your org chart
  • Results-driven: We track what works and optimise what doesn't
  • Cross-functional: We integrate seamlessly with your designers, devs, and marketers

HR Tech · Legal Compliance · SaaS · EdTech · Scientific Communication · B2B Services · Healthcare · Finance

Bachelor's in Business Management — The Open University

Certified in SEO for Digital Marketing (Coursera) · SEO Copywriting (Coursera) · Fundamentals of Digital Marketing (LinkedIn)

Core Capabilities

AI-Powered Content Marketing Automation SOP Design SEO Copywriting Content Strategy Technical Writing B2B Marketing UX Copywriting Email Marketing Brand Voice Landing Page Optimisation Growth Marketing

Tools & Stack

WordPress GitHub Trello Google Analytics SEO Tooling AI Writing Tools Automation Platforms Adobe Creative Suite

Ready to Move at Velocity?

Whether you need SEO content that ranks, automations that save hours, or a full growth strategy — let's build something that compounds.

Start the Conversation →

📧 bode@francstrategy.sbs  ·  📞 +447418357533  ·  📍 Leeds, UK (Remote-First)