Digital marketing strategist and SEO copywriter who builds content systems that generate qualified leads, drive conversions, and scale organic growth.
Strategic services that move the needle on your most important metrics
For businesses buried in search results who need content that ranks and converts.
What you get:
Outcome: Higher rankings, more qualified traffic, increased conversions
For teams creating content without a clear system or measurable ROI.
What you get:
Outcome: Consistent content output that drives business goals
For brands struggling to build engagement and convert followers into customers.
What you get:
Outcome: Increased brand visibility and qualified lead generation
For SaaS and tech companies who need to translate complex products into compelling stories.
What you get:
Outcome: Shorter sales cycles and higher-quality leads
For websites that look great but don't convert visitors into customers.
What you get:
Outcome: Better user experience and higher conversion rates
For companies in legal, compliance, HR tech, and science who need complex topics made accessible.
What you get:
Outcome: Clear communication that builds trust and reduces support load
Real projects. Real outcomes. Real growth.
Client: HR tech and legal compliance SaaS platform struggling with low visibility and stagnant traffic
Challenge: Client had valuable content but poor search rankings. Target audience (HR professionals and compliance officers) couldn't find them when searching for solutions.
Action:
Result: Higher search rankings for target keywords, increased qualified lead flow, and improved content ROI within 6 months.
Client: HR tech startup helping companies implement ethical AI and DEI policies
Challenge: Complex technical concepts (GDPR, AI ethics, DEI compliance) needed to be translated for non-technical buyers. Brand voice was inconsistent across channels.
Action:
Result: Consistent brand presence, improved customer engagement, and streamlined content production process that reduced time-to-publish by 40%.
Client: Mevitae (Oxford-based AI recruitment platform)
Challenge: Technical HR and scientific concepts needed translation for diverse audiences including recruiters, HR managers, and compliance officers.
Action:
Result: Improved content clarity that increased user understanding and reduced support inquiries, while maintaining technical accuracy.
Client: B2B education platform targeting corporate training buyers
Challenge: Paid campaigns weren't converting. Ad copy was generic and didn't speak to buyer pain points.
Action:
Result: Increased click-through rates and improved cost-per-acquisition, delivering higher ROI on paid social spend.
Most businesses struggle with the same problem: they have great products but can't communicate value clearly. I specialize in translating technical concepts, compliance requirements, and complex solutions into messaging that resonates with buyers.
Over 3+ years, I've worked with HR tech platforms, SaaS companies, legal compliance tools, and education businesses—industries where clarity is everything. I don't just write copy; I build content systems that generate leads, improve conversions, and scale with your business.
Whether you need SEO content that ranks, landing pages that convert, or technical documentation that actually makes sense, I deliver copy that drives measurable outcomes.
HR Tech · Legal Compliance · SaaS · EdTech · Scientific Communication · B2B Services · Healthcare · Finance
Bachelor's Degree in Business Management
The Open University
• SEO for Digital Marketing Success (Coursera)
• SEO Copywriting (Coursera)
• Fundamentals in Digital Marketing (LinkedIn)
If you're ready to turn your content into a revenue engine, let's talk.
Whether you need SEO content that ranks, copy that converts, or a complete content strategy—I'm here to help you hit your growth targets.
📧 francisdvf@gmail.com
📞 +447418357533
📍 Leeds, UK (Remote Available)